Last updated: 6th December 2025

Wild Selkie Drums (“we”, “us”, “our”) is committed to respecting your privacy and protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your data when you visit our website, make a purchase, or contact us.

This website is intended for users in the United Kingdom and complies with the UK GDPR and the Data Protection Act 2018.

1. Who We Are

Wild Selkie Drums

Isle of Sheppey, Kent, United Kingdom

Email: hello@wildselkiedrums.co.uk

We offer handmade drum-making materials, hides, wooden hoops, and related holistic products.

2. Information We Collect

We collect personal information in the following ways:

A. Information you provide directly

·      Name

·      Email address

·      Postal address (for orders)

·      Phone number (optional)

·      Payment details (processed securely by our payment processors)

·      Any messages sent through our contact form or via email

B. Information collected automatically

When using our website, certain data may be collected automatically, including:

·      IP address

·      Device type and browser

·      Pages visited and time spent

·      Interactions with website content

·      Cookies and tracking technologies

This information helps us improve the website, performance, and user experience.

C. Analytics & Advertising Tools

We use the following third-party tools:

Google Analytics

Google Analytics collects anonymised information about how visitors use our site, such as page views, technical data, and user flow.

Google may use cookies and similar technologies to track your interaction with our website.

You can read Google’s privacy policy here:

https://policies.google.com/privacy

You can opt out of Google Analytics tracking here:

https://tools.google.com/dlpage/gaoptout/

Meta (Facebook & Instagram) Business Suite

We use Meta’s tools for insights and advertising, which may include:

Meta Pixel tracking

Conversion tracking

Retargeting (showing relevant ads based on your interaction with our site)

Meta may collect or receive data from our website to provide measurement services and ad personalisation.

You can manage your ad preferences here:

https://www.facebook.com/adpreferences/

Meta’s privacy policy can be found here:

https://www.facebook.com/privacy/policy

3. How We Use Your Information

We use your data for:

·      Processing and delivering your orders

·      Responding to enquiries and providing customer support

·      Sending email updates and marketing (only when you opt in)

·      Improving website performance and user experience

·      Running ads and measuring their performance

·      Keeping internal business and financial records

·      Fulfilling legal obligations (e.g., tax and accounting)

We do not use your personal data for automated decision-making.

4. Legal Bases for Processing

We process data under the following UK GDPR legal bases:

·      Contract: To fulfil your order or respond to your messages

·      Consent: For email marketing and certain types of cookies

·      Legitimate interest: Website analytics, advertising performance, and site improvements

·      Legal obligation: Accounting, tax, and compliance

5. How We Store & Protect Your Data

Your data is stored securely through:

·      Squarespace (website hosting and e-commerce)

·      Google (analytics)

·      Meta (ad insights)

·      Payment processors (Stripe, PayPal if used)

We never store full payment details ourselves.

We take appropriate security measures to protect your information from unauthorised access, loss, or misuse.

We keep data only for as long as necessary for the purpose it was collected.

6. Sharing Your Data

We only share your information when necessary for our business operations, such as with:

·      Squarespace (hosting & site tools)

·      Stripe, PayPal, or other payment processors

·      Royal Mail or couriers (fulfilling your order)

·      Google Analytics

·      Meta Business Suite

We do not sell or trade your information.

We may disclose information if legally required (e.g., HMRC).

7. Cookies & Tracking Technologies

Our website uses cookies for:

·      Essential site functions

·      Analytics (Google Analytics)

·      Marketing and advertising (Meta Pixel, Squarespace cookies)

You can manage cookies via your browser settings.

Disabling some cookies may affect website functionality.

8. Email Marketing

If you join our mailing list, we may send you updates about:

·      Drum-making supplies

·      Workshop announcements

·      Product releases

·      Wild Selkie Drums news

You can unsubscribe at any time.

We never share your email with third parties for marketing.

9. Your Rights

Under UK GDPR, you have the right to:

·      Access your personal data

·      Correct inaccurate information

·      Request deletion (in certain circumstances)

·      Restrict or object to processing

·      Withdraw consent at any time (for marketing & cookies)

·      Request a copy of your data in a portable format

To exercise your rights, please contact: hello@wildselkiedrums.co.uk 

We aim to respond within 30 days.

10. Children’s Privacy

We do not knowingly collect data from individuals under 16 without parental consent.

11. Changes to This Privacy Policy

We may update this policy from time to time.

Any changes will be posted on this page, with the date updated above.

12. Contact Us

If you have any questions about this Privacy Policy or how your data is handled, please contact:

Wild Selkie Drums

Email: hello@wildselkiedrums.co.uk